Blog me, I’m famous

Select a limited number of popular bloggers, give each of them one of your new products and let them post about it and even give those products to their readers. What would you achieve?
Well, in the case of HP, quite a lot.
Few months ago, they gave a model of their laptops to 31 bloggers, letting [...]

Empowering ghost sales

Probably the first idea that comes to mind when thinking about outsourcing some of your processes abroad is related to customer support. Who hasn’t experienced calling to your customer/provider X and getting attended by a person with that interesting British accent that Indian gentlemen usually have?
And, well, I guess that if I would ask you [...]

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