Blog me, I’m famous
Select a limited number of popular bloggers, give each of them one of your new products and let them post about it and even give those products to their readers. What would you achieve?
Well, in the case of HP, quite a lot.
Few months ago, they gave a model of their laptops to 31 bloggers, letting [...]
Push it up!
With the economic turndown still spinning around our heads, creativity is today the golden rule, even more than what it used to be. In order to avoid those catastrophic consequences the whole media is warning us about, businesses must now think twice before starting a sales campaign or launching a loyalty program.
Thus, here you have [...]
How to fire a CEO
You have created an above-average successful company that seems to be growing without showing any signs of recession, while most of your competitors are slowing down. In any case, you have the feeling that the growth is starting to become overwhelming, and that you cannot reach every member of your crew and have the need [...]
