Blog me, I’m famous
Select a limited number of popular bloggers, give each of them one of your new products and let them post about it and even give those products to their readers. What would you achieve?
Well, in the case of HP, quite a lot.
Few months ago, they gave a model of their laptops to 31 bloggers, letting [...]
Quickie: Twit twit!
You have heard about Twitter, haven’t you? As their creators say, Twitter is simply a social messaging utility that works real-time. That is, basically, a chat room with a nice design and in which you don’t need to be connected full-time in order to read the news about your mates, business partners, (in)famous characters, etc. [...]
Don’t kiss me. Don’t hug me.
Pigs are all around these days. Seriously. Everyone is talking about these little Mexican sick-versions of Babe and an outbreak of influenza that made appearance few days ago and is putting dollar bills in the eyes of many pharmaceuticals.
But I am not going to talk -once more- about the swine flu, as there is enough [...]
MBA in time of cholera
Studying an MBA is, again, becoming a trend. It doesn’t seem to matter what is the cost involved in such a course -typically between €40.000 and €60.000 a year-, the preparation candidates need or the forecast of a year -or two- going back to those times surrounded by exams-caused stress, lots of caffeine and some [...]
Push it up!
With the economic turndown still spinning around our heads, creativity is today the golden rule, even more than what it used to be. In order to avoid those catastrophic consequences the whole media is warning us about, businesses must now think twice before starting a sales campaign or launching a loyalty program.
Thus, here you have [...]
