If they are hungry, give them mobiles
I recently finished reading The White Tiger, by Aravind Adiga. A book definitely worth reading that narrates, from the point of view of -as he calls himself- an indian entrepreneur, the life of those who are pushed down due to their chaste and the relations servant/master (mostly) in North India.
At a certain point Balram, the [...]
Blog me, I’m famous
Select a limited number of popular bloggers, give each of them one of your new products and let them post about it and even give those products to their readers. What would you achieve?
Well, in the case of HP, quite a lot.
Few months ago, they gave a model of their laptops to 31 bloggers, letting [...]
Increase profit by supporting a nonprofit
We all know, we all talk and we all hear daily in the news or in conversations with our peers how bad is the economical situation worldwide and how worst it is going to become during the coming months. The data shown is not surprising anymore but is rather starting to become annoying, as if [...]
