If they are hungry, give them mobiles
I recently finished reading The White Tiger, by Aravind Adiga. A book definitely worth reading that narrates, from the point of view of -as he calls himself- an indian entrepreneur, the life of those who are pushed down due to their chaste and the relations servant/master (mostly) in North India.
At a certain point Balram, the [...]
Don’t lie to me!
Reliable sources inform me that the giant Nokia is currently laying off about 50 workers a week. Silently. Worldwide. That makes a total of 2,600 a year. Not too many if compared with the 59,000 of Citigroup, 35,000 of Bank of America or 24,500 of HP. But still, many more than the 600 they forecasted [...]
Blog me, I’m famous
Select a limited number of popular bloggers, give each of them one of your new products and let them post about it and even give those products to their readers. What would you achieve?
Well, in the case of HP, quite a lot.
Few months ago, they gave a model of their laptops to 31 bloggers, letting [...]
